After painting their Silver Arrows atramentous for this year’s Formula 1 campaign, Mercedes is already afresh accession itself at the actual affection of amusing activism and advice in a bid to accession awareness.
Their latest plan is to advance the all-new S-Class beyond all amusing media, TV and book formats starting this December with the ‘Cares for what matters’ attack – featuring celebrities Alicia Keys and Lewis Hamilton.
“The ‘Cares for what matters’ attack goes to the affection of what absolutely affairs in life. And that’s the bodies about us – who should consistently be safe and for whom we would like to accept added time. In the new S-Class, we action our barter the absolute abode for that. It creates a safe amplitude of abreast affluence that can be enjoyed with all the senses, and area we are chargeless to focus on the important things in life. That is our analogue of the new S-Class,” said Daimler exec Britta Seeger.
Related: 2021 Mercedes S-Class Already In Production At State Of The Art ‘Factory 56’
“What sets our new affluence alehouse afar is its avant-garde assurance and abundance systems as able-bodied as casework aimed at authoritative our customers’ lives as accessible and worry-free as possible.”
Opting for Hamilton and Keys makes absolute sense, as both of them are as able as they appear for their corresponding industries. Hamilton is a six-time Formula 1 apple best and is actual alive off the clue with a host of amusing initiatives, such as altitude aegis and advancement adjoin racism and added forms of discrimination.
Alicia Keys meanwhile is a 15-time Grammy Award-winning artist, a New York Times acknowledged author, entrepreneur, extra and producer, who is additionally a able force in the apple of activism area she advocates for amusing amends and the action adjoin HIV/AIDS.
The all-new 2021 Mercedes S-Class appearance the carmaker’s latest infotainment tech, Level 3 automatic driving, electrified ability units, an alternative E-Active Body Control suspension, rear arbor council and endless more.