Audi is aiming to put itself at the arch of the electric affluence car ranks, with a new flagship archetypal actuality developed by an centralized alive accumulation alleged Artemis.
Described as “a awful able electric car that is appointed to be on the alley as aboriginal as 2024”, the avant-garde Audi is an addendum of the Aicon activity showcased at the 2017 Frankfurt motor show.
The new electric flagship is set to be a absolute battling to the accessible Mercedes-Benz EQS and Jaguar XJ and accept the latest in electric drivetrain, array corpuscle and free active technology. It will additionally accept 5G connectivity functions, including all-encompassing use of ‘car-to-X’ features, aggrandized absoluteness and over-the-air upgrades.
The new archetypal has the centralized codename E6 and is in the aboriginal stages of development. Insiders advance it will booty the anatomy of a antic auto or liftback. It is claimed to mirror the accepted A7 in alien ambit but action the centralized amplitude of the beyond A8. Sources at Audi’s Ingolstadt HQ in Germany accept appropriate to our sister advertisement Autocar UK that it could booty the A9 E-tron name into production.
Once launched, it will act as a abstruse advertise for up to 75 electric cars and 60 constituent hybrids already planned by Volkswagen Accumulation brands such as Audi, Bentley, Lamborghini, Porsche, Seat, Skoda and Volkswagen, as allotment of its €60 billion (about Rs 5,07,000 crore) electrification action through to 2029.
Audi has already appear affairs to barrage up to 20 pure-electric and 10 constituent amalgam models in a programme for which it has set abreast up to €12bn (roughly Rs 1,01,000 crore) of its planned €37bn (approximately Rs 3,12,000 crore) R&D absorb through to the end of 2024.
The Artemis alive accumulation is axial to the affairs of new Audi administrator Markus Duesmann to see the maker accost its acceptability for abstruse leadership. Artemis will accomplish duke in duke with Audi’s approved development administration as able-bodied as engineers and software experts from the added accumulation to “quickly and unbureaucratically actualize technologies for electric and awful automatic driving.”
The aim with Artemis is to challenge the inherent activity and acceleration of beheading of battling electric start-up brands and arch motor antagonism teams. Duesmann said the new alive accumulation will be accustomed a “large amount of abandon and will assignment globally”.
Audi is additionally planning to assignment added carefully with Porsche through Artemis, best conspicuously on belvedere development. They accept already co-operated on the J1 platform, which underpins the Taycan and the accessible E-tron GT. They are additionally developing the yet-to-be-revealed PPE structure, which is set to be acclimated aboriginal by an electric adaptation of the second-generation Macan due in 2022.
As able-bodied as accouterment abstruse solutions for the new Audi flagship, Artemis is answerable with introducing new technologies beyond the brand. Duesmann sees this as basic for Audi to break aggressive in a alteration automotive mural that includes rivals such as Tesla, Rivian and Lucid, as able-bodied as a bulk of Chinese electric car start-ups.
Duesmann, who succeeded Bram Schot as Audi administrator in April and ahead formed carefully with Volkswagen Accumulation administrator Herbert Diess at BMW, said Artemis will advance an all-encompassing ecosystem about its flagship model, suggesting it will breeze on to added EVs.
Autocar UK has abstruse that Artemis has additionally been answerable with advancing Audi’s affairs for added absolute projects, including a high-tech almsman to the aboriginal Audi A2, as showcased by the 2019 AI:ME abstraction car. There are additionally proposals for assembly versions of the AI:Race electric sports car and AI:Trail 4×4.
Audi has already appear its intentions of entering the EV bazaar in our country with the e-tron SUV. The German marque showcased its aboriginal all-electric archetypal in India aftermost year. The e-tron is accepted to be launched actuality in 2021.
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