PARIS, Sept 23 (Reuters) – Renault’s new Chief Controlling Luca de Meo is agog to advance a sportier “crossover” archetypal of the carmaker’s accepted Megane range, three sources accustomed with the affairs said, as the loss-making abutting aims to aeon out added assisting vehicles.
De Meo is acquisitive to about-face the French carmaker about with amount cuts, but additionally by absorption on fewer, pricier models – a aisle that has helped battling PSA, the maker of Peugeot, bear the COVID-19 communicable bigger than some peers.
Formerly in allegation of Volkswagen’s Seat brand, De Meo abutting Renault July and is due to present his action in January.
Rather than eventually axing the Megane, continued one of the group’s best-sellers, the controlling is agog to accomplish it a colonnade of its approaching C-segment ranges, or medium-sized ancestors cars, three sources abutting to the amount said.
This will acceptable entail rolling out a crossover adaptation of the Megane, added affiliated to pricier SUV cars, the sources said.
“There are a lot of discussions and it’s still evolving, but … things are acutely affective appear a crossover adaptation (of the Megane),” a being at Renault abreast on the affairs said.
“Luca de Meo wants to advance hardly altered silhouettes to add value.”
Renault beneath to comment.
The accepted adaptation of the Megane, launched in 2016, is alone bisected to two thirds of its way through its artefact cycle, acceptation any newer adaptation would be several years away.
Renault has added crossover and SUV appearance cars in the works to arch the gap, including its Arkana archetypal due to be launched in Europe in 2021.
De Meo said in a contempo centralized announcement apparent by Reuters that Renault would charge to cut aback on the cardinal of articles aural altered ranges by about 30%.
The accumulation is additionally advancing to abjure some acclaimed but ailing models such as the Renault Espace, sources accept ahead said. (Reporting by Gilles Guillaume, Writing by Sarah White, Editing by Mark Potter)