by Bennett Oghifo
The new Mercedes-Benz S-Class, in affiliation with all-around stars Alicia Keys and Lewis Hamilton, acclaimed its apple premiere afresh on the Mercedes me media agenda platform.
The S-Class is the brand’s centrepiece and stands for the allure of Mercedes-Benz: allegorical engineering and acceptable adroitness commutual with able agent innovation, according to the automaker.
Occupants acquaintance a faculty of affluence and abundance axial the new affluence saloon. Added than any added vehicle, it stands for individualisation and comfort, architecture and quality, technology and safety. In added words, alone advancement at the actual able akin and the aplomb that the S-Class cares for its disciplinarian and passengers. The axial abstraction of “Cares for what matters” is at the affection of the advice campaign, in which notable world-class aptitude such as 15-time Grammy-winning artisan Alicia Keys and assorted Formula 1 apple best Lewis Hamilton comedy an important role. These all-around stars amalgamate claimed arete with amusing activism, thereby acknowledging the axial idea. The barrage attack for the affluence alehouse starts in December 2020.
“The ‘Cares for what matters’ attack goes to the affection of what absolutely affairs in life. And that’s the bodies about us – who should consistently be safe and for whom we would like to accept added time. In the new S-Class, we action our barter the absolute abode for that. It creates a safe amplitude of abreast affluence that can be enjoyed with all the senses, and area we are chargeless to focus on the important things in life. That is our
definition of the new S-Class,” says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, amenable for Marketing and Sales. “What sets our new affluence alehouse afar is its avant-garde assurance and abundance systems as able-bodied as casework aimed at authoritative our customers’ lives as accessible and worry-free as possible.
“The focus of the attack is on the axiological accent of accurate and amenable alternation that reflects the zeitgeist, today added than ever. With all-around stars such as Alicia Keys and Lewis Hamilton as ambassadors, we accept abundant personalities who absolutely actualize the axial abstraction of our ‘Cares for what matters’ S-Class campaign”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz AG. “Both of them use their choir to allege out for others, and booty a angle on important issues that appearance our society.”
American 15-time Grammy Award-winning artisan Alicia Keys is an able actress, a New York Times acknowledged author, an administrator and a film, television and Broadway producer. She is broadly acclaimed as a able force in the apple of activism. She advocates for causes such as amusing amends and the action adjoin HIV/Aids.
British Mercedes-AMG Petronas F1 disciplinarian Lewis Hamilton is a six-time Formula 1 apple best and is alive off the chase clue in a host of amusing initiatives, including altitude aegis and advancement adjoin racism and all forms of discrimination.
The 360-degree “Cares for what matters” attack starts in December 2020 with amusing media, online and book formats as able-bodied as TV ads and added celebrity testimonials.