The South Korean automaker is accepted for its account vehicles, but the aggregation is aberration out into the affluence bazaar in a big way.
Most bodies apparently anticipate of Hyundais as mainstream, baby and average cars with an bend on their competitors in sticker price. But now Hyundai is authoritative a big move with a big affluence car accustomed a big array of features.
The new Equus auto is full-sized, has a accepted V8 agent and comes with aloof about every advantage apprehensible for a starting amount of $58,000.
That ability complete big-ticket for a Hyundai but it’s bargain compared to added exceptional cars.
The Equus is Hyundai’s newest access into a acreage bedeviled by names like Lexus, Mercedes-Benz and BMW. Hyundai began activity flush a brace of years ago with the mid-size Genesis.
Now it’s on to bigger things.
There’s affluence of amplitude in the aback seat. Some are able with what’s alleged the ‘Ultimate Package,’ which includes heating and cooling in both seats.
There’s a ascendancy console that allows cartage to assignment all the appearance and alike a baby awning to watch DVDs on.
That amalgamation increases the sticker amount by $6,500 to aloof added than $65,000 absolute price.
However, to get a V8 affluence acceptation with commensurable features, a car client would commonly accept to absorb a lot more.
The abject Lexus LS 460 with aeronautics is about $68,000, BMW’s 750 starts at about $85,000 and a V8 S-Class Mercedes is about $95,000.
But there is one affair those added cars accept that the Equus doesn’t: brand prestige. Many buyers in this articulation attending for a accepted affluence nameplate.
The Equus doesn’t say the chat Hyundai anywhere on it. There are alone bird-like logos, the chat Equus and one august “H” at the back.
Buyers may accept a boxy time cogent their accompany they paid $60,000 for a Hyundai.
On the added hand, they could acquaint bodies they bought a ample affluence car rather inexpensively.
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