Ford reveals the 2021 F-150 auto barter and it is abounding of innovation
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Ford Motor Co. appear Thursday an adventurous plan to anatomy a $700 actor bulb at the Rouge circuitous in Dearborn, Michigan, that would create the aboriginal all-electric F-150, the nation’s acknowledged vehicle.
“We are appreciative to already afresh anatomy and innovate for the approaching actuality at the Rouge with the debut of our all-new F-150 and the architecture of a avant-garde new accomplishment center,” Bill Ford Jr., controlling chairman, said in able remarks.
“This year’s COVID-19 crisis fabricated it bright why it is so important for companies like Ford to advice accumulate our U.S. accomplishment abject able and advice our country get aback to work,” he said.
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The new Rouge Electric Agent Centermost will add 300 jobs as allotment of the project, which will abutment array accumulation and production of the F-150 PowerBoost amalgam and absolutely electric F-150.
Ford is aloof alpha to anatomy its redesigned 2021 F-150 at the Rouge circuitous and Kansas City Accumulation with diplomacy to address to dealerships starting in November. This latest advertisement about the electric version comes admitting bread-and-butter challenges worsened by the communicable and keeps a charge to new jobs and advance diplomacy adjourned as allotment of the four-year UAW activity contract.
“When we had our acceding in the abatement with the UAW, this was allotment of our absolute plan,” Gary Johnson, Ford arch accomplishment and activity diplomacy officer, said. “From a accomplishment standpoint, I didn’t accept any discussions with the accepted (U.S. presidential) administration. It was all allotment of our UAW national contract.”
While Ford had mentioned a cogent planned advance in southeast Michigan previously, this is the aboriginal time the aggregation has accepted its area and appear a new plant.
The annual abaft a abstracted adeptness credibility to flexibility, Johnson told reporters. “We will use the accepted anatomy and acrylic shop” in accord with the new building, which will be about 500,000 aboveboard feet. He beneath to reveal manufacturing capacity, saying demand will drive decisions.
“The architecture – it’s activity up,” Johnson said. “Expectation is we’ll accept the architecture completed ancient abutting summer. We’ll alpha accomplishing our aboriginal ancestor builds as allotment of our barrage plans. So, added to come. The animate is up.”
The all-electric auto is planned to hit the bazaar in mid-2022.
Ford proudly acclaimed that of the added than 2 actor full-size auto trucks fabricated in the U.S. in 2019, Ford UAW associates accumulated about bisected or alert as abounding as any added automaker.
“The electric F-150, which is adeptness tens of bags of hours of ache testing and targeting millions of simulated, class and absolute apple analysis miles, will be added able than any F-150 accessible today,” Ford said in a annual release.
While competitors are staking out the electric barter market, Ford is confident.
“Simply put, this isn’t a gimmick. It’s a workhorse, not a appearance horse destined for a agleam barn abounding with four added affluence cars,” Jim Farley, arch operating administrator and admission CEO at Ford, said in able remarks. “It’s not for ‘never-nevers’ – never tow, never booty – it’s for austere barter owners.”
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Kumar Galhotra, president, Americas & International Markets Group, told reporters it’s too aboriginal to allocution about all the specifics such as amount adequacy but said of the all-electric Ford F-150:
New technology on the electric F-150 will acquiesce adaptable adeptness bearing so bodies may use trucks as a adeptness antecedent for camping, too.
Battery use will be transformational, and achievement will be enhanced, Galhotra said. The attending and feel of the all-electric F-150 will be different but “stay accurate to the Congenital Ford Tough DNA,” he said.
Ford bent the “work customer” will comedy a key role, based on analysis involving current and abeyant F-150 owners. They appetite the adeptness to “seriously adeptness a assignment armpit for their tools,” Galhotra said. And “when you abolish the agent from a vehicle” the admeasurement of the F-150, it creates a abundant accumulator amplitude in the advanced of the barter to abundance assignment equipment.
The amalgam will be accessible with an onboard generator, and the electric F-150 has far added adeptness than consumers can imagine.
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Ford is additionally ablution a new “Built for America” ad attack in September, active commercials during news, scripted programming and sporting events, Matt VanDyke, administrator of U.S. marketing, told reporters.
As allotment of the ad campaign, Ford is spotlighting its charge to American jobs as the automaker that builds and sells added than 75% of its cartage in the U.S., added than any added automaker, and employs the best alternate automotive workers here.
Meanwhile, two of its high-profile launches this season, the all-electric Mustang Mach-E and Bronco Sport, are being built in Mexico. Ford had congenital the discontinued Fiesta in Mexico and had beginning capacity, the aggregation said.
“If we aftermath in Mexico, we can address to Europe duty-free,” Galhotra said. “That absolutely enters the picture. … For the Bronco Sport and Mach-E, we had plants that had accessible capacity. It’s bigger to ample that rather than anatomy aboriginal facilities. We’re committed to manufacturing but we do booty added things into annual back we build outside the United States.”
Bill Ford, who hosted a appointment from Admiral Donald Trump in May, said the affair of jobs and accomplishment is amount to the civic absorption and apprenticed political unity.
“We cannot accept a able abridgement or a able capitalism after a able accomplishment base,” he said. “I accept sat with presidents of both parties who accept this. This is not and should not be a political issue.”
In mid-September 2018, Ford hinted to the Free Press that commodity ability be in the works during a time of absorption about the 100th ceremony of the Rouge.
“I call it as the baby of the company,” he said at the time. “We accomplish the F-150 there. It’s our flagship, congenital by the best workers in the country. Whatever we do in the future, we’ll do it at the Rouge.”
Contact Phoebe Wall Howard at 313-222-6512 or [email protected] Follow her on Twitter @phoebesaid. Read added on Ford and assurance up for our autos newsletter.
This commodity originally appeared on Detroit Free Press: Ford reveals plan for $700M plant, jobs to anatomy all-electric Ford F-150
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